However, they’ve been fielding similar requests on Instagram, too - which is where the bulk of their social output takes place. In these series, similarly-sized customer experience associates try products on for shoppers and answer their frequently asked questions, respectively. Rent the Runway, for example, continues to use Snapchat for its two customer service–focused series, Virtual Try-On and Office Hours. “That’s where Snapchat’s real battle is,” he said. It’s an audience they’ve likely been building for longer and can now communicate with in multiple ways, from one outlet. “Stories is allowing users to give more access to their already existing audience,” said Gil Eyal, the CEO and co-founder of the influencer marketing platform HYPR.
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